We are Maxime Poisson and François-Xavier Blanc, long-time friends and we share a passion for cycling. We are the founders of Wish One and here is our story…
When we decided to found Wish One in 2018 our intention was not just to create a new brand of bicycles… it was to inspire people to ride as our intimate belief is that cycling can help change the world.
We created Wish One to inspire an eco-citizen lifestyle through cycling.
Our goal is to encourage the development of cycling in all its forms and to inspire future generations to travel by bike on a daily basis… this is our ultimate goal: the WISH ONE.
Human first is our philosophy and this informs everything we do.
This philosophy consists of four pillars:
I. Creating bikes with minimal impact on the environment
II. Design and organise events to inspire cycling
III. Supporting athletes in their adventures
IV. Thinking local first, always
TO INSPIRE A SUSTAINABLE WAY OF LIFE THROUGH CYCLING
Whether it’s the products we develop, the events we create or the athletes we support, our goal is to inspire people to ride a bike every day.
OUR PRODUCTS HAVE BEEN DESIGNED FOR CYCLISTS WHO NEED THE BEST
Cycling is their “raison d’être” and they need the best equipment to win, they are looking for extreme disciplines.
WE APPEAL TO CYCLISTS
LOOKING FOR THE BEST
Whatever their level, whatever their motivations: we deliver the best products and we offer the most epic experiences.
We are passionate cyclists, we live the sport every day, we are constantly looking for ways to improve the cycling experience.
THE HIGH LEVEL
We love competition and the thrill of adventure. We are convinced that the competition offers the best playground to test, develop and challenge our services and products.
Our instinct leads us to constantly look for new ways to ride… We are constantly pushing the boundaries of design and technology.
Every day we think about new formats for competitions and cycling adventures.
We continue to pursue our dream of freedom through our love for cycling. We believe that cycling can make the world a better place.
HUMANITAT IN PRIORITAT
Develop, produce and distribute cycling equipment with minimal impact on the environment.
HUMANITY AND HAPPINESS
The human is at the centre of our eco-system. We believe in the power of human relationships, common passions and dreams…
We always respect and consider our environment, our employees and the cycling community
WE SEARCH FOR THE ULTIMATE BOTH IN TERMS OF PERFORMANCE AND AESTHETIC PURITY
We develop all our frames over a long engineering and testing process. We have a test base near our headquarters. All our prototypes are tested in real time by our athletes in our “Terre de Gravel” playground, our location in the heart of an exceptional landscape gives us the opportunity to benefit from an immediate and relevant feedback. We never market a product or
experience that has not been tried and tested by our teams.
CREATING BICYCLES WHILE MINIMIZING ENVIRONMENTAL IMPACT
All our frames are made in France. Our composite frames are developed and manufactured in our Millau factory with our own expertise. We work with local suppliers, whether for the production of our tools or the supply of our materials. We also offer a second life to our products by renewing and reselling them.