Wish One Cycles | Brand Manifesto

MANIFESTO,
human first


The Wish One story

We are Maxime Poisson and François-Xavier Blanc, we are lifelong friends and we share the passion for cycling.

We are the founders of Wish One and here is our story...
When we decided to launch Wish One back in 2018, our intention was not to just create another cycling brand, our intention was bigger… it was to inspire people to ride bikes as we believe that bicycle can help change for a better world.
“Every time I see an adult on a bicycle, I no longer despair of the human race.” GEORGE ORWELL

We created Wish One to inspire an eco-friendly lifestyle through the passion for cycling.

Our mission is to help develop next-generation bikes, events and inspiration that will help to fight climate changes…. This is our wish number 1… WISH ONE

WISHONE is also the contraction of WHITE and FISH (Blanc & Poisson are our family names)

Human First is our philosophy and it resonates in everything we do.

This philosophy is based on 4 pillars:
- Create bikes while minimazing our environmental impact
- Design and organize events to inspire people to ride a bike
- Evangelise the world by supporting athletes in their adventures
- Think local first


PURPOSE

MAKE HUMANS RIDE BIKES
Through products that we create, cycling events that we organize and athletes that we support we want to inspire people to ride bikes every day.



COMMUNITY


WE DESIGN FOR PEOPLE WHO NEED IT
Cycling is their number one passion in life, they need the best equipment to win, they look for the most challenging experiences.

PEOPLE WHO DESIRE THE BEST
Whatever the level, whatever the motivation, we deliver relevant products and inspiring experiences.

ROOTS

LIVE IT
We are strong passionate riders, we live the sport every day, we constantly search how we can improve the riding experience.

RACING GRIT
We love to race and the thrill of adventure. We believe that racing offers the most challenging experience to test, develop and challenge ourselves and our products.

OCCITANIA
We are based in the Aubrac mountains in Occitania. We design and test our products in diverse challenging terrains that we find in our backyards : could be urban or mountain, asphalt or gravel…

FORWARD THINKING
Our instinct drives us to constantly search for new riding experiences in everything we do… We constantly push the boundaries of bike design and technology.

Everyday we think of new racing formats or riding adventures.

Personnality


DREAMERS
We continue to pursue our dream for freedom through our love for cycling. We believe that cycling can help create a better world.

CREATORS
We love the beauty of products, we love creating pure products designed for pure performance. We also like to create crazy experiences could be racing format or adventures.

OVERACHIEVERS
In everything we do, we aim for perfection… could be the products that we design, the events that we produce or all the inspirational content that we broadcast.

VALUES


DO IT THE RIGHT WAY
Build, produce and distribute cycling equipment while minimizing our environmental impact.

HUMANITY & HAPPINESS
Human is at the center of our ecosystem. We believe in the power of human relations, shared passions and dreams.

RESPECT
We always consider and respect our environment, our employees and the cycling community.
BRAND FUNDAMENTALS

PRODUCTS


DESIGN ULTIMATE PRODUCTS BOTH IN TERMS OF RIDING EXPERIENCE & PURE DESIGN
We develop all our frames after a long process of engineering & testing. We partner with the best french expert in frame building (Cyfac). We select the best technical partners to assemble the bikes.

CREATE BIKES WHILE MINIMAZING OUR ENVIRONMENTAL IMPACT
All our frames are designed and produced in France.
We use only reusable materials such as Steel and Alloy in the building of our frames (we don’t use composite materials)
70% of our tubes are coming from recycled and 100% from local suppliers.
We offer second life to our products by maintaining and re-selling second-hand products.


EVENTS


WISH ONE 130, a challenging and unique race with a mix of asphalted and gravel roads from the “Source de l’Aveyron” to the Aubrac Mountains. More than 130 kms for an elevation of 3000m+… The ultimate racing challenge.
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